Size of market for Southern made goods
March 19th, 2010
  • I am starting a catalog business focused on selling items (food, home decor products, etc.) that are either made in the Southern US or influenced by Southerners. I am trying to determine the size of this market. How large is the market for goods made in the Southern US or influenced by Southerners?


  • Hi, Using the 2000 census data I was able to build a table using criteria I wanted by State (all southern). You can do this here. Good Luck ! http://factfinder.census.gov/servlet/CTGeoSearchByListServlet?ds_name=DEC_2000_SF3_U&_lang=en&_ts=70361465500 Alabama 4,447,100 Total population 1,737,385 Total Households 1,223,185 Total Families 569,353 Native; Born in South 41,657 Median family income in 1999 Arkansas 2,673,400 1,042,807 736,063 345,038 38,663 Florida 15,982,378 6,341,121 4,238,409 1,663,560 45,625 Georgia 8,186,453 3,007,678 2,126,360 1,083,099 49,280 Kentucky 4,041,769 1,591,739 1,110,426 279,805 40,939 Louisiana 4,468,976 1,657,107 1,163,191 383,007 39,774 Mississippi 2,844,658 1,047,555 752,234 386,597 37,406 North Carolina 8,049,313 3,133,282 2,173,346 941,978 46,335 South Carolina 4,012,012 1,534,334 1,078,736 583,807 44,227 Tennessee 5,689,283 2,234,229 1,557,620 817,182 43,517 Virginia 7,078,515 2,700,335 1,859,983 962,742 54,169


  • I have lived in Jacksonville, Florida since 1975 and I don't recall anyone saying they give preference to southern made goods. There is a magazine called Southern Living that hypes southern style customs, dining and decore, but I think the circulation is one million or less. Neil


  • Thanks for your message, Neil. Actually, the circulation for Southern Living is nearly 5 Million and the company that runs that pub and its sister pub, Southern Accents, is a $500 M division of AOL Time Warner here in Atlanta where I live. Southern Living actually launched a business last year called Southern Living at Home which uses more of a Tupperware model. They achieved $25 M in sales their first year. The products we are looking at selling are those you would need to decorate and entertain with a Southern style...







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