March 18th, 2010
I'm planning on starting a tutoring business in Northern California in the fall, but I'm not sure exactly where to do it. Here's what I'm looking for: *A place with lots of KIDS. I intend to focus my services primarily on the 7th-12th grade homework & test prep market, so I'm looking for a rapidly expanding (likely suburban) area with lots of families that have serious interest in the education of their adolescent- and teen-age students. *A place where parents can afford to pay $30-$50/hr for tutoring - most likely an upper-middle class concentration. *A place without a pre-existing hypercompetitive tutoring market. A few examples of such markets (it seems to me) include San Francisco, Marin County, Santa Clara County. *A place within 20 minutes of a Cal State or UC from which I can draw tutors to train and place, OR a place with plentiful college graduates looking for part-time work. The geographic area I'm considering is Northern California and the Central Coast. I don't like LA, Orange County, San Diego or the Inland Empire, so we're keeping it north of Fresno (except the coast). Personal pluses for the location include: *Access to open space / lakes / wilderness / greenery. *A young adult / young professional population (I am 23/M UC Berkeley grad) The answer I'm looking for is a specific town and/or county with numbers proving that it is a growing, non-tapped market with a need and ability to pay for private, in-home academic tutoring services.




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